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QUICK RESPONSE MANAGEMENT

THE KEY TO FOCUS AND GROWTH

Quick Response Manufacturing (QRM) is not just a production strategy – it's a revolutionary approach to growth. By reducing lead times QRM helps organizations focus on what truly matters: delivering value to customers faster and more efficiently.

With its unique focus on time reduction, QRM allows you to sharpen operational focus, eliminate waste, and create a streamlined production flow that drives sustainable growth. It’s about doing more by focusing on less – reducing unnecessary complexity, speeding up decision-making, and increasing responsiveness across your entire enterprise.

WHAT WE DO AT ROBLAND

Working in teams

At Robland, teams are the core of how we operate. By working in a functional team, communication becomes smoother and more efficient, ensuring that everyone stays aligned. But beyond just communication, we aim for our teams to be self-regulating, which means they are empowered to make their own decisions.

How do we achieve this? By providing each team member with all the necessary information, we give them the tools to decide how to move forward. This not only speeds up processes but also fosters a sense of responsibility. When people feel responsible for their decisions, they naturally seek to improve, both personally and as part of the team.

In essence, teams at Robland are about more than just working together—they’re about ownership, continuous growth, and making sure every member feels empowered to contribute to the company’s success.

Value of time

In today’s fast-paced world, the expectation is simple: order today, receive it tomorrow. At Robland, we recognized this shift and understood the value of time. Customers want customizable products quickly, and we reorganized ourselves to meet this demand.

Previously, the focus was purely on producing as cheaply as possible. Now, we’ve restructured to reduce the time between an order being placed and the machine being ready. This change led us to rethink mass production—why produce in large quantities when we can be more agile by creating only what’s needed?

This focus allows us to prioritize the most important thing: meeting the customer’s demand efficiently, without unnecessary delays or excess production. It's not just about speed; it’s about ensuring the right product is ready at the right time.

Focus on our core values

To stay on track and make quick, effective decisions, we established three core values at Robland—our 3 S's. These are prominently displayed around the factory to guide our teams in their day-to-day operations:

  1. Speed: Time is critical, and this value reminds us that quick communication and action help us tackle challenges efficiently. Time is money, and speed is essential in everything we do.
  2. Simplicity: The best solution is often the simplest. We focus on using common sense and finding straightforward answers to complex problems.
  3. Sustainability: As a European manufacturer, we pride ourselves on building machines that last for decades. We constantly invest in after-sales support and offer a lifetime supply of spare parts, ensuring the longevity of both our products and relationships with our customers.

These values help us maintain focus, ensure we make smart decisions, and keep the customer at the heart of everything we do.

Customer is key

At Robland, everything we do starts with our customers. As passionate makers, we love designing new machines, each one better than the last, because we learn and improve along the way. But even the perfect machine is useless if it’s not being used. That’s why we rely on your feedback to shape our future roadmap.

Your input drives our decisions, and it’s also why our after-sales support is so crucial. When you buy a machine from Robland, you know you can count on us to ensure it keeps working, year after year. Your success is our success.

If you have feedback or idea's or just want more information, don't hesitate to contact us!

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THE RESULT?

3
Weeks delivery time
95%
Delivery precision
-80%
Design time
+50%
Quality


SPEED

Fast Belgian production with trusted European suppliers.

 Focus on time and quality instead of costs.

Short supply chain reduces wait times and boosts efficiency.  



SUSTAINABILITY

Lifetime spare parts

Responsible production for minimal environmental impact.

Focus on robust, reliable components  



SIMPLICITY

User-friendly designs promoting efficiency.

Simple controls with a clear interface ensure smooth operation without unnecessary features.

  Easy assembly and maintenance